Digital PR & Press Outreach
What is Digital PR?
PR has moved beyond the scope of the original press release and entered the digital age.
Whereas a traditional PR practitioner would cast bland, largely irrelevant releases into an endless faceless sea of journalists in the faint hope that one or two of them bite, digital PR uses a variety of internet-based tools and strategies, including social media, SEO, content marketing and influencer outreach improve a brand’s awareness, visibility and online presence on an exponential scale, and reach a much broader audience.
It’s a world in which a single email has the power to generate top-tier coverage, hundreds of backlinks, and thousands of social shares for your brand.
Benefits
A focused, well-considered digital PR campaign can make all the difference in establishing your online presence and what makes your brand unique, as well as building and managing your brand’s reputation, and putting you at the forefront of the conversation in your industry/sector.
The key is to craft the right message for the right audience and deliver it at the right time, through the right channel. By doing so, you can reach audiences on various channels that influence buying decisions, including business and trade publications, social media and review sites, and blogs or product forums.
By stacking up press mentions and backlinks on notable websites, you can also organically boost your website’s search engine rankings. Digital PR is the easiest and fastest means to build an audience – and with it, brand awareness, brand loyalty and brand authority.
An effective digital PR strategy will help you:
| Generate leads and drive sales | |
| Boost your brand reputation and establish trust | |
| Boost website traffic | |
| Improve SEO performance | |
| Establish thought leadership in your field | |
| Evolve from corporate messaging to compelling storytelling |
Top Click is South Africa’s leading full-service digital marketing agency.
Our custom-built, cutting-edge solutions are targeted to help you attract customers, convert leads and grow your business.
From SEO and Google Ads to social media marketing and digital design, our measurable marketing campaigns deliver results and ensure that, in a cluttered online marketplace, you rise above the rest.
If you are looking for a digital marketing agency in South Africa, a digital marketing agency in Johannesburg and a digital marketing agency in Cape Town, we are the right agency.