You’re not the only one who wants to reach students at universities. If you want to get your brand out there, then you need to make sure that it’s visible and that it stands out from the crowd. We have a number of different solutions for this type of advertising and marketing campaign, so whether you are looking for on-campus activation or digital awareness, we can help you achieve your goals!
When you’re a brand, the best way to reach your target market is to use an activation. An activation is a strategy that you implement at a specific location or event and is designed to create buzz around a product or service, drive awareness and attract new customers.
An activation can be in any form, whether it’s a stunt at an event (like bringing in celebs), giving away freebies, or hosting workshops on how to use your product/service.
We will deliver and distribute the product directly to universities. We will work with you to ensure that every student has access to your product, and we’ll do everything in our power to make sure that the distribution process is efficient and effective.
Below are some strategies we use to target students on Campus in South Africa:
On-campus sponsorship
There are many ways to reach students through sponsorship. One way is by supporting an on-campus competition or prize that encourages student engagement. Another is partnering with a company that has a product that matches the interests of your target audience and using them as a sponsor for your event or program. You can also offer access to your brand in exchange for money or other forms of compensation (e.g., consulting services). As you’re planning these types of activations, remember that they should be closely aligned with your overall brand strategy—you want them to reinforce what’s already working well for you!
Brand activations for students at events
Brand activations at events such as festivals, sporting events, concerts, and conferences are a great way to engage with students. The key is to create an interactive experience that’s unique and memorable. Through these kinds of activities, you can build long-term relationships with students, who, if you’re lucky, will stick with you even after they graduate.
Here are some ideas for brand activations:
- Giveaways: These can be anything from branded t-shirts to branded water bottles or phone cases. It’s important that the giveaway item is useful and relevant to the event attendees, so they will actually use it over time instead of just throwing it in their closet or bag without thinking about it again!
- Posters: Putting up posters all over campus is a good way to get your name in front of current and future college students.Try adding some fun facts about yourself on these posters so people can learn more about what you have to offer them when they choose their next school term/school year activity off campus activities list!
Peer-to-peer marketing
Students are a great target audience for peer-to-peer marketing. This is because students are more likely to be influenced by their peers than by companies, and they tend to trust other students more than they trust businesses. At the college level, students have likely already formed close relationships with their fellow students and are more likely to share information with them. Students also tend to be more open-minded about trying new things and making decisions based on information that comes from outside sources (like ads), so they’re a perfect target audience for companies looking to get their products into the hands of people who want them!
Student ambassadors
Student ambassadors are students who promote your brand. They can be unpaid and/or paid, depending on what you’re looking for in terms of the student ambassador program.
They can build relationships with other students and communicate well with them. Student ambassadors will be passionate about your brand because they’ll need to promote it on campus and create content related to it all year long – not just during an event or campaign. The more enthusiastic they are about what you offer, the more likely it is that other students will want to engage with you too!
Advertising on social media
Social media advertising is a great way to reach students. It’s cost-effective, and it allows you to build your brand image.
Social media advertising is one of the most effective ways to reach students. We can do this by using Facebook or Instagram ads, depending on the platform that your target audience uses the most. We can also use Twitter ads if your target audience prefers it over other platforms. All of these social media sites make advertising cheap, so even small businesses can do it.
Social media advertising helps you build brand awareness and engagement with your followers by introducing new products or services through engaging content such as videos and photos that are relevant or entertaining to users. This helps build trust in the brand name, so when people see it again later on down the road, they’ll recognize what it stands for immediately without having to spend any more money.
Student Village Can Handle Your Brand Activation
Whether it’s raising awareness for a specific product or introducing students to a company’s graduate program, Student Village know how to get youth excited. Active on every campus in SA, their reach also extends to schools, communities and particularly social media, where they engage more than 250,000 followers on a daily basis. And through their digital activation channel, you can reach students directly, without the need to be on campus.